Earlybird Entry Deadline

14 February 2018

Extended Final Entry Deadline

2 March 2018

Who can enter

The awards are open to all measurement and research firms; media agencies; digital and social media teams; PR consultancies; communication agencies; private and public sector and not-for-profit in-house communication teams.

How to enter

All entries are submitted using an online awards entry management system – click here to start the entry process. You can create an account in the online system and save and go back to your entry right up to the entry deadlines.  There is a word count for each section of the entry form:

Summary – 80 words
Objective/Brief – 300 words
Strategy – 500 words
Execution/Implementation – 600 words
Effectiveness of assignment – 600 words
Highlights – 150 words

Entry fees will be paid online when submitting your entry or entries.


The majority of the work carried out for each entry must have taken place in the period between 1 June 2016 to 13 February 2018 and cannot have been entered into the AMEC Awards 2017.

Supporting materials

Each entry may be accompanied by supporting materials (maximum of 4 sides of A4), which will typically include charts, graphs, etc but there must be no press cuttings. Supporting materials may be provided to illustrate and give examples for an entry and will be referred to by the judges for this purpose alone. Videos can also be added as supporting materials.

Budget range

Measurement programmes with small budgets are welcomed as often these are the most original and innovative evaluations.

Category choice

Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category.


All Award categories, except for the Grand Prix and Special Awards will be short-listed in the first instance. The judges will be asked to score each entry using the judging criteria.

Grand Prix judging

All the Golds will go into the Grand Prix judging. The Chair of the judges will make the final decision if there is a tie.


What the judges will be looking for in your entry?

  • Has clear measurable (SMART) objectives.
  • Demonstrates how the PR team/consultancy has achieved against the objectives to make a tangible contribution to the organisation.
  • Demonstrates impact of the programme on the target audience.
  • Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
  • Is in line with AMEC’s commitment to Barcelona Principles 2.0 framework, entries who use AVEs as the “value of earned media” and as the only means of measurement will be zero-scored by the judges.