What the judges will be looking for in your entry?
★ Has clear measurable (SMART) objectives.
★ Demonstrates how the PR team/consultancy has achieved against the objectives to make a tangible contribution to the organisation.
★ Demonstrates impact of the programme on the target audience.
★ Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.
★ In line with AMEC’s commitment to Barcelona Principles 2.0 framework, the use of AVEs as the “value of earned media” will be considered unfavourably by the judges.