Earlybird Entry Deadline

8 February 2017

Final Entry Deadline

24 February 2017

Who can enter

The awards are open to all measurement and research firms; media agencies; digital and social media teams; PR consultancies; communication agencies; private and public sector and not-for-profit in-house communication teams.

How to enter

All entries are submitted using an online awards entry management system – click here to start the entry process

Eligibility

The majority of the work carried out for each entry must have taken place in the period between 1 June 2015 to 10 February 2017 and cannot have been entered into the AMEC Awards 2016.

Supporting materials

Each entry may be accompanied by supporting materials (maximum of 4 sides of A4), which will typically include charts, graphs, etc but there must be no press cuttings. Supporting materials may be provided to illustrate and give examples for an entry and will be referred to by the judges for this purpose alone. Videos can also be added as supporting materials.

Budget range

Measurement programmes with small budgets are welcomed as often these are the most original and innovative evaluations. Judges reserve the right to change the category in which an entry has been submitted should they feel that it would be more appropriate in another category.

Shortlisting

All Award categories, except for the Grand Prix and Special Awards will be short-listed in the first instance. The judges will be asked to score each entry using the above scoring system.

All shortlisted entries must achieved a score of 60+

  • All bronzes to achieve a score of 65+
  • All silvers to achieve a score of 70+
  • All Golds to achieve a score of 75+

Grand Prix judging

All the Golds will go into the Grand Prix judging. The Chair of the judges will make the final decision if there is a tie.

CRITERIA

What the judges will be looking for in your entry?

★ Has clear measurable (SMART) objectives.

★ Demonstrates how the PR team/consultancy has achieved against the objectives to make a tangible contribution to the organisation.

★ Demonstrates impact of the programme on the target audience.

★ Shows a link between your activity and your or your client’s business or organisational goals and specifically demonstrates impact on business outcomes.

★ In line with AMEC’s commitment to Barcelona Principles 2.0 framework, the use of AVEs as the “value of earned media” will be considered unfavourably by the judges.