Categories for Media Intelligence, Research & Insight Companies

Most impactful client recommendations arising from a measurement study
This award recognises the significant role measurement agencies play in improving their client’s future communications strategies and channel plans. The winning entry will demonstrate measurement and evaluation leading to clear, highly strategic recommendations that drove change in future planning. This entry will require client endorsement to confirm the value to that client.

Best measurement of consumer communications
The award recognises innovation or brilliant problem solving in using measurement and evaluation methods to prove the impact and outcomes of consumer targeted communications, either as a specific campaign or an ongoing programme

Best measurement in the public and not-for-profit sectors
The award recognises innovation, cost effectiveness, and/or brilliant problem solving in using measurement and evaluation methods to prove the impact and outcomes in the public or not-for-profit sectors.  Entries can reflect both campaigns and ongoing programmes

Best measurement of business to business communications
This award recognises innovation or brilliant problem solving in measurement and evaluation methods to prove the impact and outcomes either for a campaign or for an on-going communications programme.

Best use of integrated communication measurement/research
The award recognises the integrated use of communications measurement and evaluation – either in terms of multiple research techniques such as media measurement, audience research, influencer research and business metrics (e.g. share price or sales) and / or in integrating measurement and evaluation across multiple media channels such as paid, earned, shared and owned.

NEW!  Best newcomer in emerging markets
This award recognises newer measurement companies reflecting innovation, growth and promotion of measurement and evaluation in smaller markets.

Categories for PR Consultancies, Communication Agencies and In-house Communications Teams

Most effective planning, research and evaluation of consumer communications
This award is for the most effective use of measurement and evaluation in a consumer focussed communications campaign or ongoing programme.  This could be the launch of a new consumer brand (product or service) or repositioning, reinvigoration, or re-launch of an established consumer brand through the use of PR or integrated communications. The use of measurement and evaluation to demonstrate both media outputs and audience outcomes (such as proving buzz, impact on brand preference, brand image and sales/usage) are important factors in determining the winner.

Most effective planning, research and evaluation of business-to-business communications
This award is for the most effective use of measurement and evaluation in a business-to-business focussed communications campaign or ongoing programme.  This could be the launch of a new B2B brand (product or service) or repositioning, reinvigoration, or re-launch of an established B2B brand through the use of PR alone or PR-led integrated communications. The target audience might be a niche business sector or the business community at large.  The award will be judged on targeted reach, the ability to drive awareness, engagement and purchase intent among the target audience, as well as proven business impact such as lead generation or actual sales conversion.

Most effective planning, research and evaluation of communications in the public and not for profit sectors
This award will recognise the effective use of measurement and evaluation in the public and not-for-profit sectors.  Entries should reflect the objectives of the communications activity, such as changing public opinion and behaviour, lobbying, building support and engagement or driving fundraising.  Metrics should reflect media relations outputs as well as audience outcomes and how these have supported the objectives.  Judges will also consider the cost-effectiveness of the campaign or programme.

Categories for all

Best multi-market reporting
This award recognises outstanding measurement and evaluation of communications campaigns or ongoing programmes across multiple markets.  This can be at a global scale or across multiple countries within a more localised region.

NEW!  ‘Step change award’ for the best improvement of a measurement journey
This award recognises a demonstrable improvement of how an organisation has used measurement and evaluation – increasing the level of sophistication and using measurement and evaluation to improve either their own or their client’s communication performance

Innovation award for new measurement methodologies
The award acknowledges creative new approaches or clever combinations of existing measurement and evaluation tools to measure the impact of client communications activities. This may be through in-house tools or external partnerships.

NEW!  Best use of new technology in communications measurement
This award recognises the innovative use of new technologies such as artificial intelligence, data mining, voice and image recognition, content aggregation, categorisation, thematic tagging and influencer identification to provide value added insight for communications professionals

Best use of social media measurement
The award recognises those entries which demonstrate best practice in measurement of social media for a campaign or on-going activities.  Social media can be evaluated as part of a campaign integrated with traditional media but the entry should focus on the objectives, execution and results of the social evaluation element rather than traditional mainstream media.

NEW!  Plain language award for simplicity in campaign effectiveness measurement and reporting
This award seeks to recognise measurement reporting that employed clear and simple analysis and made recommendations using direct and clear language.

Best use of a measurement framework
This award recognises the outstanding use of a measurement and evaluation framework such as AMEC’s Integrated Evaluation Framework.  Entries can reflect the use of a framework for specific campaigns and ongoing programmes or how organisations have integrated a framework as part of their overall measurement discipline

Best use of measurement for a single event
This award recognises those entries which demonstrate best practice in communication measurement of a single event. Events may be trade conferences, industry exhibitions, sporting events, elections, charity or similar events.

Special Awards

Young Professional of the year
This award recognises the excellent work of young professionals in all areas of communication measurement who make a valuable contribution to the companies that they work for by providing excellent client services and by developing and driving business. Additionally, these individuals should show considerable promise as future leaders of the industry. The award is open to individuals are under the age of 35 on 17 November, 2018.

NEW!  AMEC Large Communications, Research & Measurement Team of the Year
 The award recognises the achievements, performance and innovation of a company involved in communications measurement.  This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual revenue from communications research and evaluation, or a team internal budget, of £1,000,000 and over from only (not monitoring).

NEW! ​ AMEC Mid-Sized Communications, Research & Measurement Team of the Year
The award recognises the achievements, performance and innovation of a company involved in communications measurement.  This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual revenue from communications research and evaluation; or a team internal budget, of between £500,000-900,000.

NEW!  AMEC Small-Sized Communications, Research & Measurement Team of the Year
The award recognises the achievements, performance and innovation of a company involved in communications measurement.  This category is open to all types of organisation, including in-house teams; measurement companies and communications agencies with an annual revenue from communications research and evaluation only (not monitoring), or a team internal budget of up to £500,000.

The Don Bartholomew Award
Named in honour of the late Don Bartholomew, of Ketchum and a strong supporter of AMEC, this award is awarded annually by the AMEC International Board to an individual who has made an Outstanding Contribution to AMEC, its work and recognition of the importance of measurement and analytics.

Grand Prix Awards
These awards cannot be entered directly. The winners are selected by the judges as the most outstanding from the Gold winning entries of each category.

  • Platinum Award – for most effective measurement agency campaign
  • Platinum Award – for most effective PR consultancy/in-house communications team campaign.