Grand Prix Awards

Grand Prix for the most effective PR consultancy, communication agency and in-house communications team campaign

Platinum –  Diageo: Earned attention in the alcohol category: Diageo’s mission to guide its approach with robust data

Grand Prix for the most effective media intelligence, research & insights company campaign

Platinum – Cision for Slimming World: Carbfusion

Special Awards

AMEC Large Communications, Research and Measurement Team of the Year

Winner – Golin
Shortlist – Kantar

AMEC Mid-Sized Communications, Research and Measurement Team of the Year

Winner – Mediaverse
Shortlist – GlobalNews Group

AMEC Small-Sized Communications, Research and Measurement Team of the Year

Winner – Citypress

Young Professional of the year

Winner – Anastasiya Nanivska Account Manager, Social Media Analysis, A Data Pro
Highly Commended – Hristina Petrova,Senior Project Manager, Commetric
Highly Commended – Carlos Alfredo Diaz, General Manager, GlobalNews Group

AMEC College Student of the Year

Winner -Sarah Pinder, Insight & Evaluation Manager, Department for Business, Energy & Industrial Strategy

Media Intelligence, Research & Insights Companies

Best measurement in the public and not-for-profit sectors

Gold – Isentia for *SCAPE: Shaping the future of Youth in Singapore
Gold – Kliping d.o.o., member of Newton Media Group: Not-for-profit measurements as a vehicle to reposition Kliping from media monitoring to media analytics company
Silver – Media Measurement for UNICEF PFP: Measuring Public Interest In Humanitarian Crises
Bronze – GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
Shortlist – CARMA for A Government Department: Turning ideals into ideas
Shortlist – Cision for Turismo de Portugal: Visit Portugal
Shortlist – Experienced Media Analysts for Accrington and Rossendale College: PR measurement for governance – using media evaluation for internal audit and board assurance
Shortlist – GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Shortlist – Retriever for Norwegian Agency for Development Cooperation (Norad): How is the story told? World development in Norwegian media
Shortlist – Retriever for The Directorate for Diversity and Immigration (IMDi): Underrepresentation of immigrants in Norwegian newspapers: The power of facts and figures to rise awareness and create structural change

Best measurement of consumer communications

Gold – Isentia for Telekung Siti Khadijah (TSK): The fight against fake Muslim prayer robes in Malaysia
Gold – Cision for Slimming World
: Carbfusion
Silver – CARMA for Global Electronics Company: Measuring what matters across 11 MENA markets
Bronze – GlobalNews Group for 20th Century Fox: Measuring the cinema spectator’s journey
Shortlist – Cecubo Group for Coca Cola European Partners: How integrating advanced metrics and sociological data results in better communication
Shortlist – Kantar for Specsavers: Bringing Clarity to Targeted Communications

Best use of integrated communication measurement/research

Gold – Cision for Slimming World: Carbfusion
Gold – Isentia for Telekung Siti Khadijah (TSK):
The fight against fake Muslim prayer robes in Malaysia
Silver – Ifat Media Analysis for Bank of Jerusalem: Credit Market 360 Integrated Analysis
Bronze – NEWTON Media & Ogilvy (CZ) for Janssen-Cilag, Eli Lilly and Lundbeck: 100 Thousand Invisibles (Breaking Schizophrenia Myths)
Shortlist – ARGUS DATA INSIGHTS GERMANY for Swiss Federal Railways: Integrated modelling of media and market research data for Swiss Railways
Shortlist – CARMA for A Government Department: Turning ideals into ideas
Shortlist – Cecubo Group for Coca Cola European Partners: How integrating advanced metrics and sociological data results in better communication
Shortlist – PR News Partners for Ingosstrakh

Most impactful client recommendations arising from a measurement study

Gold – GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
Gold – Isentia for Telekung Siti Khadijah (TSK):
The fight against fake Muslim prayer robes in Malaysia
Silver – Methods+Mastery for YouTube: Cultural Issues Research
Silver – Cision/PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy
Bronze – Isentia for GSK: Understanding Vaccination
Shortlist – Media Measurement for UNICEF PFP: Combatting the CNN Effect: Data-Driven Fundraising For Protracted Humanitarian Crises

PR Consultancies, Communications Agencies & In-house Communications Teams

Most effective planning, research and evaluation of business-to-business communications

Gold – Howorth Communications, OPR Agency for Cabcharge: Cabcharge Digital Pass – An Australian-first digital taxi ticket
Silver – Citypress for LDC: The LDC Top 50 Most Ambitious Business Leaders campaign
Bronze – Wildfire for Kollective: The Death of Windows 7
Shortlist – buho media for Tirando X Colombia: How to avoid teenage pregnancy by promoting a business strategy
Shortlist – Cision: CommsCon – An Earned Media Revolution!
Shortlist – Hotwire for GlobalWebIndex: A beautiful game; making GlobalWebIndex the key player for sports campaigns

Most effective planning, research and evaluation of communications in the public and not-for-profit sectors

Gold – Intelligent Conversation for United Utilities: Burscough Better Together
Silver – Norwegian Armed Forces: Acknowledging the blue berets – The UNIFIL veteran’s anniversary 2018
Silver – WPP Cross-Agency team (H+K Strategies, BCW, Grey, GroupM, PSB Research) for Police Now: TAKE:90 It only take 90 seconds for anger to pass
Bronze – Norwegian Armed Forces: Trident Juncture: When NATO came to Norway
Shortlist – Ketchum Analytics for Association of Zoos and Aquariums: Bulls)eye of the Tiger: Audience Segmentation & Targeting
Shortlist – Ogilvy & Mather India, Gurgaon for Gordon Thomas Honeywell: Where’s the DNA? —Making India a Safer Country
Shortlist – OneFifty for Advance: Changing politics for good
Shortlist – UNICEF: Supporting Newborn Babies and Child Survival: Monitoring & Evaluation of UNICEF’s #EveryChildALIVE Campaign
Shortlist – University of Wisconsin Population Health Institute for Wisconsin Health Atlas: Wisconsin Health Atlas Obesity Map Launch

Most effective planning, research and evaluation of consumer communications

Gold – Aduro Communications for Hartley’s 10 Cal Jelly: #Team10Cal
Gold – Mischief for LEGO: Happy Birthday Brick
Gold – Mischief PR and First Choice: Braggage Rights
Gold – Smoking Gun for Childs Farm:
A Skincare Revolution
Silver – Red Consultancy for Ecover: Rubbish Café
Bronze – Spotlight for Tullamore D.E.W.: A DEW & A Brew – The relaunch and turnaround campaign
Shortlist – Golin for McDonald’s: Big Mac 50th Anniversary
Shortlist – Sinclair for Swire Properties: Swire Properties and the V&A present Shoes: Pleasure and Pain

Categories for all

Best multi-market reporting

Gold – UNICEF: Supporting Newborn Babies and Child Survival: Monitoring & Evaluation of UNICEF’s #EveryChildALIVE Campaign
Silver – Cision France for Anonymous beverage brand: Relative Topic Intensity: measuring cross-market corporate issues
Bronze – Cision for CNBC International: Ensuring editorial excellence in a fake news world
Shortlist – CARMA for Global Electronics Company: Measuring what matters across 11 MENA markets
Shortlist – GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Shortlist – Kantar for Chinese multinational telecommunications equipment and consumer electronics manufacturer: 22 countries, One Measurement: Empowering an Unforeseen Journey of Expansion
Shortlist – UNICEPTA for UBS: UBS, leveraging a global KPI framework for insights driven steering

Best use of a measurement framework

Gold – CARMA for A Government Department: Turning ideals into ideas
Gold – Cision for Slimming World: Carbfusion
Gold – Diageo: Earned attention in the alcohol category: Diageo’s mission to guide its approach with robust data
Gold – Mischief for LEGO: Happy Birthday Brick
Gold – Mischief PR and First Choice:
Braggage Rights
Silver – FTI Consulting and HSBC for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
Bronze – The Communication Dividend for QIC: Data delivering dividends in a numbers-driven industry
Shortlist – Aduro Communications for Hartley’s 10 Cal Jelly: #Team10Cal
Shortlist – GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
Shortlist – Health Promotion Board: Eat, Drink, Shop Healthy Challenge – Leveraging Technology for Sustainable Health Promotion
Shortlist – PR News Partners for Ingosstrakh

Best use of measurement for a single event

Gold – Cision: CommsCon – An Earned Media Revolution!
Gold – Red Consultancy for Ecover:
Rubbish Café
Silver – Golin for Dimension Data: Revolutionising the Tour de France through Data
Bronze – OBI4wan for KNVB: WEURO 2017 – The Rise of Women’s Soccer
Shortlist – Cision/PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy

Best use of new technology in communications measurement

Gold – Ketchum Analytics for Huggies: Medical Board Search
Silver – Edelman Intelligence for Flonase (GSK): Breaking Traditional Measurement Methodological Boundaries to Create a New Innovation for Flonase: Using CM3 to Measure Impact
Bronze – Infomedia A/S for The entire Nordic SMB market: Democratize data for the masses by offering a ‘perfectly fitted t-shirt’ in a market of ‘haute couture’-analysis
Shortlist – Commetric: ComVix – a new media analytics framework for understanding the correlation between share price and newsflow
Shortlist – Isentia for *SCAPE: Shaping the future of Youth in Singapore
Shortlist – Kantar for Coca Cola: Coca Cola – Understanding ‘purifying’ using the NLP Ideation Method
Shortlist – Retriever for Norwegian Agency for Development Cooperation (Norad): How is the story told? World development in Norwegian media
Shortlist – Retriever for The Directorate for Diversity and Immigration (IMDi): Underrepresentation of immigrants in Norwegian newspapers: The power of facts and figures to rise awareness and create structural change
Shortlist – Talkwalker for All: The Talkwalker AI Engine Automated human intelligence. For faster, more accurate brand insights

Best use of social media measurement

Gold – UNICEF: Ongoing and strategic social media measurement: UNICEF’s experience
Gold – Ketchum Analytics for Gillette:
Validating Influencer Marketing Through Data Driven Measurement
Silver – Southwest Airlines: Taking a Stance on Social Issues
Bronze – CARMA for A Government Department: Turning ideals into ideas
Shortlist – Golin for Adobe: Adobe ‘Make it Impactful’
Shortlist – Golin for McDonald’s: McDonald’s Brand Newsroom
Shortlist – Golin for Walmart: Walmart Social Care
Shortlist – NEWTON Media & Ogilvy (CZ) for Janssen-Cilag, Eli Lilly and Lundbeck: 100 Thousand Invisibles (Breaking Schizophrenia Myths)

Innovation award for new measurement methodologies

Gold – PR Agency One for Decathlon: Climbing the Summit
Silver – Edelman Intelligence for Flonase (GSK): Breaking Traditional Measurement Methodological Boundaries to Create a New Innovation for Flonase: Using CM3 to Measure Impact
Bronze – Media Measurement for UNICEF PFP: Innovating Communications Data For Fundraisers
Shortlist – ARGUS DATA INSIGHTS Germany for Argus Data Insights: Insights from Big Data – early indicators for Business Outcomes. A case study based on Cambridge Analytica
Shortlist – Cision for CNBC International: Ensuring editorial excellence in a fake news world

Plain language award for simplicity in campaign effectiveness measurement and reporting

Gold – FTI Consulting and HSBC for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
Silver – CARMA for Global Electronics Company: Measuring what matters across 11 MENA markets
Bronze – H+K Strategies for adidas: adidas Earned Media Impact Score
Shortlist – buho media for Claro Colombia: Plain language for the democratization of access to communication services
Shortlist – Cision/PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy

‘Step Change Award’ for the best improvement of a measurement journey

Gold – Diageo: Earned attention in the alcohol category: Diageo’s mission to guide its approach with robust data
Gold – FTI Consulting and HSBC for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
Gold – Mischief PR and First Choice: From AVE to giving First Choice #BraggageRights
Gold – Smoking Gun for Childs Farm:
A Skincare Revolution
Silver – Infomedia A/S for Top-40 companies in Denmark: Creating a framework for proving value of CEO activism and CEO communication
Bronze – The Communication Dividend for QIC: Data delivering step change in a numbers-driven industry
Shortlist – buho media for L’Oréal: Beauty business and the journey of sophistication in measurement
Shortlist – CARMA for Global Electronics Company: Measuring what matters across 11 MENA markets
Shortlist – Cision for CNBC International: Ensuring editorial excellence in a fake news world
Shortlist – Department of Health and Social Care: Implementing an improved measurement approach for no-cost announcements
Shortlist – GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Shortlist – Health Promotion Board: Team more or team less: a person-centric approach to health promotion
Shortlist – Isentia for GSK: Understanding Vaccination
Shortlist – Media Measurement for UNICEF PFP: Changing The Way UNICEF Leverages Data To Support Children In Protracted Crises
Shortlist – Mediaverse for NBN Co: Measurement journey