Categories for Media Intelligence, Research & Insight Companies

Most impactful client recommendations arising from a measurement study

GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
Isentia for GSK: Understanding Vaccination
Isentia for Telekung Siti Khadijah (TSK): The fight against fake Muslim prayer robes in Malaysia
Media Measurement for UNICEF PFP: Combatting the CNN Effect: Data-Driven Fundraising For Protracted Humanitarian Crises
Methods+Mastery for YouTube: Cultural Issues Research
PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy

Best measurement of consumer communications

CARMA for a Global Electronics Company: Measuring what matters across 11 MENA markets
Cecubo Group for Coca Cola European Partners: How integrating advanced metrics and sociological data results in better communication
Cision for Slimming World: Carbfusion
GlobalNews Group for 20th Century Fox: Measuring the cinema spectator’s journey
Isentia for Telekung Siti Khadijah (TSK): The fight against fake Muslim prayer robes in Malaysia
Kantar for Specsavers: Bringing Clarity to Targeted Communications

Best measurement in the public and not-for-profit sectors

CARMA for a Government Department: Turning ideals into ideas
Cision for Turismo de Portugal: Visit Portugal
Experienced Media Analysts for Accrington and Rossendale College: PR measurement for governance – using media evaluation for internal audit and board assurance
GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Isentia for *SCAPE: Shaping the future of Youth in Singapore
Kliping d.o.o., member of Newton Media Group:  Not-for-profit measurements as a vehicle to reposition Kliping from media monitoring to media analytics company
Media Measurement for UNICEF PFP: Measuring Public Interest In Humanitarian Crises
Retriever for Norwegian Agency for Development Cooperation (Norad): How is the story told? World development in Norwegian media
Retriever for The Directorate for Diversity and Immigration (IMDi): Underrepresentation of immigrants in Norwegian newspapers: The power of facts and figures to raise awareness and create structural change

Best use of integrated communication measurement/research

Argus Data Insights Germany for Swiss Federal Railways: Integrated modelling of media and market research data for Swiss Railways
CARMA for a Government Department: Turning ideals into ideas
Cecubo Group for Coca Cola European Partners: How integrating advanced metrics and sociological data results in better communication
Cision for Slimming World: Carbfusion
Ifat Media Analysis for Bank of Jerusalem: Credit Market 360 Integrated Analysis
Isentia for Telekung Siti Khadijah (TSK): The fight against fake Muslim prayer robes in Malaysia
NEWTON Media & Ogilvy (CZ) for Janssen-Cilag, Eli Lilly and Lundbeck: 100 Thousand Invisibles (Breaking Schizophrenia Myths)
PR News Partners for Ingosstrakh

Categories for PR Consultancies, Communication Agencies and In-house Communications Teams

Most effective planning, research and evaluation of consumer communications

Aduro Communications for Hartley’s 10 Cal Jelly: #Team10Cal
Golin for McDonald’s: Big Mac 50th Anniversary
Mischief for LEGO: Happy Birthday Brick
Mischief PR for First Choice: Braggage Rights
Red Consultancy for Ecover:  Rubbish Café
Sinclair for Swire Properties: Swire Properties and the V&A present Shoes: Pleasure and Pain
Smoking Gun for Childs Farm: A Skincare Revolution
Spotlight for Tullamore D.E.W: A DEW & A Brew – The relaunch and turnaround campaign

Most effective planning, research and evaluation of business-to-business communications

buho media for Tirando X Colombia: How to avoid teenage pregnancy by promoting a business strategy
Cision: CommsCon – An Earned Media Revolution!
Citypress for LDC: The LDC Top 50 Most Ambitious Business Leaders campaign
Hotwire for GlobalWebIndex: A beautiful game; making GlobalWebIndex the key player for sports campaigns
Howorth Communications and OPR Agency for Cabcharge: Cabcharge Digital Pass – An Australian-first digital taxi ticket
Wildfire for Kollective: The Death of Windows 7

Most effective planning, research and evaluation of communications in the public and not for profit sectors

Intelligent Conversation for United Utilities: Burscough Better Together
Ketchum Analytics for Association of Zoos and Aquariums: Bulls)eye of the Tiger: Audience Segmentation & Targeting
Norwegian Armed Forces: Acknowledging the blue berets – The UNIFIL veteran’s anniversary 2018
Norwegian Armed Forces: Trident Juncture: When NATO came to Norway
Ogilvy & Mather India, Gurgaon for Gordon Thomas Honeywell: Where’s the DNA? —Making India a Safer Country
OneFifty for Advance: Changing politics for good
UNICEF: Supporting Newborn Babies and Child Survival: Monitoring & Evaluation of UNICEF’s #EveryChildALIVE Campaign
University of Wisconsin Population Health Institute for Wisconsin Health Atlas: Wisconsin Health Atlas Obesity Map Launch
WPP Cross-Agency team (H+K Strategies, BCW, Grey, GroupM, PSB Research) for Police Now: TAKE: 90 It only take 90 seconds for anger to pass

Categories for all

Best multi-market reporting

CARMA for a Global Electronics Company: Measuring what matters across 11 MENA markets
Cision for CNBC International: Ensuring editorial excellence in a fake news world
Cision France for an Anonymous beverage brand: Relative Topic Intensity: measuring cross-market corporate issues
GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Kantar for a Chinese multinational telecommunications equipment and consumer electronics manufacturer: 22 countries, One Measurement: Empowering an Unforeseen Journey of Expansion
UNICEF: Supporting Newborn Babies and Child Survival: Monitoring & Evaluation of UNICEF’s #EveryChildALIVE Campaign
UNICEPTA for UBS: Leveraging a global KPI framework for insights driven steering

‘Step change award’ for the best improvement of a measurement journey

buho media for L’Oréal: Beauty business and the journey of sophistication in measurement
CARMA for a Global Electronics Company: Measuring what matters across 11 MENA markets
Cision for CNBC International: Ensuring editorial excellence in a fake news world
Department of Health and Social Care: Implementing an improved measurement approach for no-cost announcements
Diageo: Earned attention in the alcohol category: Diageo’s mission to guide its approach with robust data
FTI Consulting for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
GlobalNews Group for CONMEBOL: It’s time to believe (and measure) big in South American football
Health Promotion Board: Team more or team less: A person-centric approach to health promotion
Infomedia A/S for the Top-40 companies in Denmark: Creating a framework for proving value of CEO activism and CEO communication
Isentia for GSK: Understanding Vaccination
Media Measurement for UNICEF PFP: Changing The Way UNICEF Leverages Data To Support Children In Protracted Crises
Mediaverse for NBN Co: Measurement journey
Mischief PR and First Choice: From AVE to giving First Choice #BraggageRights
Smoking Gun for Childs Farm: A Skincare Revolution
The Communication Dividend for QIC: Data delivering step change in a numbers-driven industry

Innovation award for new measurement methodologies

Argus Data Insights Germany: Insights from Big Data – early indicators for Business Outcomes. A case study based on Cambridge Analytica
Cision for CNBC International: Ensuring editorial excellence in a fake news world
Edelman Intelligence for Flonase (GSK): Breaking Traditional Measurement Methodological Boundaries to Create a New Innovation for Flonase: Using CM3 to Measure Impact
Media Measurement for UNICEF PFP:  Innovating Communications Data For Fundraisers
PR Agency One for Decathlon: Climbing the Summit

Best use of new technology in communications measurement

Commetric: ComVix – a new media analytics framework for understanding the correlation between share price and newsflow
Edelman Intelligence for Flonase (GSK): Breaking Traditional Measurement Methodological Boundaries to Create a New Innovation for Flonase: Using CM3 to Measure Impact
Infomedia A/S for The entire Nordic SMB market: Democratize data for the masses by offering a ‘perfectly fitted t-shirt’ in a market of ‘haute couture’-analysis
Isentia for *SCAPE: Shaping the future of Youth in Singapore
Kantar for Coca Cola: Understanding ‘purifying’ using the NLP Ideation Method
Ketchum Analytics for Huggies: Medical Board Search
Retriever for Norwegian Agency for Development Cooperation (Norad): How is the story told? World development in Norwegian media
Retriever for The Directorate for Diversity and Immigration (IMDi): Underrepresentation of immigrants in Norwegian newspapers: The power of facts and figures to rise awareness and create structural change
Talkwalker: The Talkwalker AI Engine Automated human intelligence. For faster, more accurate brand insights

Best use of social media measurement

CARMA for a Government Department: Turning ideals into ideas
Golin for Adobe: Make it Impactful
Golin for McDonald’s: McDonald’s Brand Newsroom
Golin for Walmart: Walmart Social Care
Ketchum Analytics for Gillette: Validating Influencer Marketing Through Data Driven Measurement
NEWTON Media & Ogilvy (CZ) for Janssen-Cilag, Eli Lilly and Lundbeck: 100 Thousand Invisibles (Breaking Schizophrenia Myths)
Southwest Airlines: Taking a Stance on Social Issues
UNICEF: Ongoing and strategic social media measurement: UNICEF’s experience

Plain language award for simplicity in campaign effectiveness measurement and reporting

buho media for Claro Colombia: Plain language for the democratization of access to communication services
CARMA for a Global Electronics Company: Measuring what matters across 11 MENA markets
FTI Consulting for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
H+K Strategies for adidas: adidas Earned Media Impact Score
PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy

Best use of a measurement framework

Aduro Communications for Hartley’s 10 Cal Jelly: #Team10Cal
CARMA for a Government Department: Turning ideals into ideas
Cision for Slimming World: Carbfusion
Diageo: Earned attention in the alcohol category: Diageo’s mission to guide its approach with robust data
FTI Consulting for HSBC Commercial Banking: Navigator – now, next and how for business (and measurement)
GlobalNews Group for City of Rosario Foundation: Rosario Standard-bearer: How a flag can identify a city
Health Promotion Board: Eat, Drink, Shop Healthy Challenge – Leveraging Technology for Sustainable Health Promotion
Mischief for LEGO: Happy Birthday Brick
Mischief PR and First Choice: Braggage Rights
PR News Partners for Ingosstrakh
The Communication Dividend for QIC: Data delivering dividends in a numbers-driven industry

Best use of measurement for a single event

Cision: CommsCon – An Earned Media Revolution!
Golin for Dimension Data: Revolutionising the Tour de France through Data
OBI4wan for KNVB: WEURO 2017 – The Rise of Women’s Soccer
PRIME Research for Kia: Time to go mobile? Using insights to steer Kia‘s future event strategy
Red Consultancy for Ecover: Rubbish Café

Special Awards

Young Professional of the year

Carlos Alfredo Diaz, General Manager, GlobalNews Group
Anastasiya Nanivska, Account Manager at Social Media Analysis, A Data Pro
Hristina Petrova, Senior Project Manager, Commetric

AMEC Communications Research & Measurement Team (organisation) of the Year – large

Golin
Kantar Media

AMEC Communications Research & Measurement Team (organisation) of the Year – medium

GlobalNews Group
Mediaverse

AMEC Communications Research & Measurement Team (organisation) of the Year – small

Citypress